Liverpool FC has been selling a new beer – and it’s not made by sponsor Carlsberg.
Eagle-eyed fans at Anfield last night reported that bottles of Becks were on offer at some of the stadium’s bars.
LFC has been a partner with Carlsberg for 25 years so it’s unusual to see a different beer at the ground.
One fan told the ECHO the beer was also on sale at LFC’s home match against Sunderland at the weekend – the first football match at the ground since the Four Nations rugby league international final there on Sunday, November 20.
The fan asked bar staff at the match against Leeds United why the beer was on sale. They were told the Becks was left over from the rugby.
Becks in the fridge at Anfield at the EFL quarter final game against Leeds United. Picture supplied by a fan.
This season marks the 25th anniversary of Liverpool’s deal with Carlsberg.
In March, LFC announced it had extended its partnership with Carlsberg for another three years.
The club said: “The renewed deal will see Carlsberg benefit from improved pouring rights at Anfield, pitchside LED signage, access to players and hospitality packages.”
Billy Hogan, the club’s chief commercial officer, said: “Carlsberg has become part of the fabric of the club and everyone associated with Liverpool FC appreciates this unique and long-standing relationship. We greatly look forward to working with them for the next three years and thank them for their loyalty during the last 25 years.”
The ECHO understands the Becks was left over from the rugby and has now run out, so fans will be back to their familiar brands from now on.